Wednesday, November 9, 2011

Rebranding the #occupy movement

What do we hear when we listen to the forgotten U.S. nation-wide End the Fed movement in 2008, which sparked the TeaParty movement, or to the so-called Twitter revolution in 2009 in the Republic of Moldova, or to the 2009-2010 Green Revolution in Iran, or to the Arab Spring, or to the 15-M movement in Spain, and now to Occupy Wall Street and to Occupy Everywhere? We hear a desire for change. Not any change, people want a PROFOUND structural change.

The multitude is now awakened thanks to the new media. We are now conscious of our situation and we are starting to imagine a better world. Moreover, the multitude becomes increasingly aware of the potential of the new democratic digital technology. As we experiment with it in various creative ways we grow confident, we grow empowered, we get this feeling that change IS indeed possible and that WE can make it happen.